‘Today is tomorrow’s yesterday’

In a recent news story on business management, it was suggested that you should “Think like a designer”.

Good designers look at the world with a different perception and have unique views that enable them to come up with new products and innovations. They tend to think about people, not just customers. Think about it.
I have never seen a survey asking, if I needed an iPod or the ability to text messages. Please let me know if you have?
These things did not just happen they came about through a plan and strategy.

Designers move beyond asking what customers want and think they need and then they create something that they feel people will yearn for. You could say that’s a risky way of doing business or is it?

So how do you begin such a process? One way might be to look outside the box you have created and start to hire innovative and creative people that have the ability to look at things upside down instead of right-side-up. Another way might be to get out in the world and watch what people do. We have to move beyond the traditional, thinking constraints we all have. We have to move beyond what people tell us they need and start to observe what they are doing. You might be quite surprised to learn, how they differ and how large the gap is between what they say and the actual do. Many of us are too focused on the present but the designers live in the in the mystery of the future. "Yesterday is history, tomorrow a mystery, today is a gift, which is why today is called the present".

So my challenge to you will be to take advantage of this great gift that is the present we all have and start to design what people will need tomorrow by stepping out of your current beliefs, to think like a designer.

I look forward to your feedback
Expect the best